Susan Grossman

EXECUTIVE VICE PRESIDENT, CONSUMER ACQUISTION AND ENGAGEMENT SERVICES

Susan Grossman is Executive Vice President of Mastercard’s Consumer Acquisition and Engagement business within Services. Consumer Acquisition and Engagement provides solutions that leverage Mastercard’s proprietary data, Dynamic Yield personalization, technology platforms, marketing capabilities, incentives and offers, and global expertise, and to drive new customer acquisition, increased activation, deepened engagement, and loyalty delivering unparalleled results to 3700+ clients in 190+ countries.

Susan joined Mastercard in 2011 as Senior Vice President of Media Solutions. In this role she had global responsibility for building products and monetizing insights for advertisers, media platforms, and digital content providers, that improved media effectiveness and ROI. She played a leadership role in Mastercard’s acquisition of APT, including serving as the Integration Executive before becoming Executive Vice President of Product Development for Data & Services and more recently as Executive Vice President, Marketing Services.

Prior to joining Mastercard Susan was Senior Vice President and General Manager at IRI, where she ran a division that built and delivered analytic SaaS platforms that leveraged proprietary data, models, and technology to provide real-time, predictive business solutions for the media, retail, CPG, and healthcare industries. Susan holds a BA in Communications from Boston College and an MBA in Marketing from Northeastern University.