Make data-driven decisions that lead to more bookings, higher revenue per available room (RevPAR) and long-term guest loyalty
Mastercard Data & Services empowers hotels to make data-driven decisions, acquire high-value consumers and engage existing ones. Answer complex questions and improve KPIs that matter – like occupancy, average daily rate, and revenue per available room. Turn insights into action to drive progress toward your goals, whether we execute or support you while you execute. Perform at your very best by measuring the impact of your decisions and recalibrating and optimizing as needed.
Grow guest spend by offering appealing amenities, opening in desirable destinations and developing more profitable pricing strategies
Hotels can maximize revenue by managing pricing while offering travelers the amenities they value most. Mastercard Data & Services helps hotels drive value with the insights, technology and expertise to solve key business challenges.
- Understand how guests spend across channels and destinations with SpendingPulse™.
- Prioritize growth strategies based on revenue opportunity, ease of capture and brand fit, using Test & Learn®.
- Benchmark performance and measure share of wallet by corridor and destination with proprietary data insights and economic consulting services.
Solutions we offer
Travelers demand seamless, digital and personalized experiences
Hotels win when they deliver enhanced, hyper-personalized experiences both online and in-person. Mastercard Data & Services helps hotels overcome digitization and personalization challenges to tailor each traveler’s experience to their unique set of needs.
- Create, test and optimize personalized and synchronized experiences with Dynamic Yield
- Adapt to the digital environment and deliver high-impact, customer-centric experiences with Mastercard Digital Labs
Solutions we offer
Acquire and engage travelers with the right communications, offers and promotions through multi-channel campaigns
Reaching the right customer at the right time is increasingly complex given the increase in booking channels. Hotels must evolve toward an agile marketing approach that drives sales and enhances loyalty. Mastercard Data & Services helps hotels design, implement and measure cutting-edge digital and traditional marketing strategies.
- Develop stronger guest relationships by leveraging Mastercard’s SessionM loyalty platform to build customer experiences and campaigns that turn guests into return guests
- Execute effective customer acquisition strategies with a dedicated team of Marketing Services experts
- Measure guest acquisition efforts and improve guest outreach using Test & Learn®
Solutions we offer
Offer engaging guest experiences to create loyalty as an outcome
Hotels must balance the needs of vacationers, businesspeople and the “bleisure” travelers in-between. Consumers are looking for relevance, seamless integrations and lifestyle experiences. Mastercard Data & Services helps hotels design or refine loyalty programs, expand the loyalty ecosystem and optimize loyalty strategies.
- Optimize customer engagement with hands-on guidance from Mastercard’s Loyalty Consulting experts
- Drive brand preference and loyalty unmatched reach, ease and efficiency by leveraging card-linked offers
- Measure the effectiveness of your loyalty program and analyze and scale program improvements using Test & Learn®
Solutions we offer
Reduce fraud, improve authorization and guard against vulnerabilities
Provide guests with a seamless experience that keeps data safe.
- Understand your fraud performance, identify detailed countermeasures and unlock revenue potential
- Assess vulnerabilities, prioritize remediation and implement technologies and processes
Solutions we offer
The management team wanted to drive revenue generated per available room (RevPAR) and profit by increasing average daily rates (ADR) without significantly reducing occupancy rates.
Mastercard Test & Learn® helped the hotel chain understand the true incremental impact of a $5 rack rate increase and other strategies to maximize profits.
The rack rate increase drove a 250-basis point reduction in occupancy for test properties, offset by an ADR increase of $4.87. Test & Learn® identified a subset of properties which would benefit from the rate increase, resulting in $4MM in incremental revenue per year.
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