Industry benchmarks on menu optimization

How do your menu optimization strategies compare to other restaurants?

Take this two-minute quiz to see how you stack up against the industry, backed by a study of over 300 restaurants globally. After completing the quiz, download the “Optimize menus with insights and testing” study to uncover best practices.

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Related resources

Forrester Study

Optimize menus with insights and testing

In a study commissioned by Mastercard, Forrester Consulting surveyed 319 leaders at restaurants around the world to evaluate menu optimization best practices. Read the 2024 study to learn more, including top recommendations for improving menus at your company.

Four takeaways on optimizing restaurant menus

Insight-driven decision making is becoming a norm in the restaurant industry. Restaurants acknowledge the impact of menu optimization and a systematic approach offers great value.

5 trends in the restaurant industry to watch in 2024

The restaurant industry will continue to grow in 2024. Value, loyalty and automation are just a few focuses from 5 core restaurant industry trends.

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