Originally published by Loyalty360.org
We are in a new era of loyalty programs. Simply offering rewards won't get your program very far because consumers expect more than just a transaction. They expect contextual, digital-first experiences that align with their brand values. In this article, we cover the four market trends that we think will define 2019 and beyond. Loyalty programs are shifting:
 | From Conventional to Contextual Loyalty |
 | From Digital to Digital-First |
 | From Siloed to Seamless |
 | From Personalized to Predictive |
Read more to find out how to react to — and take advantage of — these loyalty trends.