Optimize your marketing outcomes
Need best-in-class results across the entire marketing lifecycle? With Mastercard Marketing Services, you can experience the combined potential of data, partnerships, agile collaboration, innovative marketing technology, and constant optimization.
- Better business outcomes
Optimize business results (not just vanity metrics) using full funnel marketing data. - Global expertise
Benefit from best practices from thousands of marketing engagements around the world. - Data-driven decisions
Improve campaigns and enhance performance with solutions fueled by multisource data. - More than Marketing Services
Maximize results by tapping into the full power of Mastercard’s global capabilities ecosystem.
Achieve greater returns on your marketing initiatives
Need to maximize your marketing impact? We’re here for you
Mastercard Marketing Services works with organizations in every market segment and of every size to help them grow through acquisition and engagement marketing solutions.
Enhance outcomes with Mastercard capabilities
Add complementary solutions that integrate seamlessly with Marketing Services:
- Personalize marketing touchpoints with Dynamic Yield
- Analyze and optimize marketing initiatives using Test & Learn®
- Improve customer loyalty with SessionM and Mastercard Rewards
- Deepen customer engagement with unique and compelling Mastercard sponsorship assets and Priceless experiences
Mastercard Marketing Services helps companies grow with expertise in marketing strategy, creative design, communications, mar-tech, measurement and optimization
Susan Grossman
Susan Grossman is Executive Vice President, Marketing Services for Mastercard Data & Services. Marketing Services provides customer acquisition and engagement capabilities that leverage proprietary data, analytics and technology, global marketing expertise and assets, and a global network of preferred partners to deliver end-to-end campaigns with unparalleled results.