Optimizing retail media investments with testing

This session originally took place at the Bentonville Excellence in Analytics Summit on April 18, 2024.

Retail media is a hot space, and both retailers and their brand partners are quickly ramping up their media investments. However, with increased media spend comes the need to precisely measure performance. Watch this session to hear insights on the state of retail media, from a Forrester Consulting study recently commissioned by Mastercard. Plus, learn how companies can use analytics and testing to optimize media investments.

This session covers:

• Top trends and challenges for CPGs in the retail media landscape
• Anticipated benefits of leveraging testing to optimize investments
• How a leading grocer recently used Mastercard Test & Learn® to quantify ROI

To learn more about upcoming Excellence in Analytics and Excellence in Customer Engagement Summits, please visit our events page.

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