Market Assessment Highlights
Mastercard’s new Market Assessment interactive tool allows you to view and compare 99 standardized banking, payment and demographic KPIs across more than 75 countries.
Discover which countries had the most notable changes in card sector-related KPIs in 2022.
We analyzed how well market conditions equip cardholders to make payments and how that translates into card usage.
Key Performance Indicators
Spotlight markets with most notable YoY changes (2022)
The Czech Republic
Rapid growth in contactless to near full penetration, one of the highest in the world:
27% increase in credit card contactless functionality
8% increase in contactless across all cards
Its banked population – already one of the highest in Europe – reached 99%, a 4% increase from the previous year
Belgium
Strong growth in contactless penetration across all card types:
Credit, debit and prepaid cards increased their share 7%, 3% and 10% respectively
Strong 6% increase in the share of card-not-present transactions
USA
One of the fastest growing markets for contactless penetration, increasing 20% YoY
However, the proportion of cards with contactless functionality remains low relative to other mature card markets in the tool
Discover more data in the Market Assessment tool on Mastercard® Market Trends.
We also analyzed how well current market conditions support card sector expansion.
Key Performance Indicators
Spotlight markets with most notable YoY changes (2022)
Malaysia
Internet and smartphone penetration grew strongly, increasing 9% and 5% respectively. 41% increase in the number of card transactions per adult, one of the largest in the world
Indonesia
Rapid growth in digital technologies:
12% increase in internet penetration
15% increase in smartphone adoption
High potential for cash displacement:
cash withdrawals make up 87% of the value of card-initiated transactions
this is significantly higher than the regional average of 27%
Create your own insights with reports from Mastercard® Market Trends
India
Despite a 5% fall in households with internet access, smartphone adoption rose 3%. However, the rapid improvement in its card payment growth potential was driven by:
strong 4% growth in its banked population
a 13% decrease in cash withdrawals as a share of all card-initiated transactions in the last two years
Create your own insights with reports from Mastercard® Market Trends.
2 RBR. ‘Global Payment Cards Data and Forecasts to 2027,’ 2023; World Bank. ‘Health Nutrition and Population Statistics,’ 2023.
3 RBR. ‘Global Payment Cards Data and Forecasts to 2027,’ 2023.
4 World Bank. ‘Open Data - Individuals using internet,’ 2023; Eurostat. ‘Digital economy and society statistics,’ 2023; selected national sources, 2023.
5 Eurostat. ‘Digital economy and society statistics,’ 2023; selected national sources, 2023.
6 RBR. ‘Global Payment Cards Data and Forecasts to 2027,’ 2023; bespoke RBR analysis based on primary and secondary research, 2023.
