Katheryn Stanwick is Vice President, B2B Marketing for Mastercard Services. She leads a team of marketers to define marketing motions to drive growth for Mastercard Services across industries, ranging from retail banking and fintech to retail, restaurants and travel. She also leads a team of content writers. Before joining Mastercard, she got her M.S. at University of Virginia and her B.A. from UNC-Chapel Hill.
Consumers in the Philippines are increasingly drawn toward exceptional cardholder value, digital engagement and personalized experiences. Against the backdrop of evolving and maturing consumer expectations, how are issuers in the market maximizing engagement at every step of the customer journey?
In this session, we will explore how issuers can leverage the Customer Lifecycle framework to enhance customer targeting and engagement strategies to promote credit card profitability.
Held in partnership with Credit Card Association of the Philippines (CCAP), this webinar took place on September 19th at 2 pm Philippines Time via Zoom.
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This webinar was hosted in partnership with Loyalty360 on August 22, 2024.
Join Noodles & Company’s Katie Brookes, Manager of Loyalty and CRM, in partnership with Mastercard and Loyalty360, for an insightful webinar on leveraging loyalty data to create and expand personalized customer experiences. Marketers understand that having the right data is crucial for crafting a powerful loyalty strategy. However, transforming data into actionable insights and effectively applying them to enhance customer engagement can be challenging.
During this session, Katie will share her experiences with utilizing data to extend brand reach, accelerate growth, and drive profitability.
This webinar will cover:
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