Consumers in the Philippines are increasingly drawn toward exceptional cardholder value, digital engagement and personalized experiences. Against the backdrop of evolving and maturing consumer expectations, how are issuers in the market maximizing engagement at every step of the customer journey?
In this session, we will explore how issuers can leverage the Customer Lifecycle framework to enhance customer targeting and engagement strategies to promote credit card profitability.
Held in partnership with Credit Card Association of the Philippines (CCAP), this webinar took place on September 19th at 2 pm Philippines Time via Zoom.
Featured Speaker:
Joan Kang Vice president, product management, Mastercard
