This session originally took place at the Dubai Excellence in Customer Engagement Summit on May 8, 2024.
Whilst high inflation and interest rates are still impacting growth performance in advanced economies across the world, the Gulf Cooperation Council (GCC) region is flourishing.
A diversification drive away from oil, large immigration waves incoming since the pandemic and key demographic and travel trends are all contributors to large increases in consumer spending. In this session, Natalia Lechmanova discusses the high purchasing power consumers have in the region and uses Mastercard’s SpendingPulse™ to showcase retail spend across key consumer categories.
This session covers:
- How combining publicly available data with Mastercard’s spending data provides a nuanced view of the consumer via the SpendingPulse™ platform
- Continued growth trends for spending in the UAE, for key categories such as experiences, travel and luxury goods
To learn more about upcoming Excellence in Customer Engagement Summits, please visit our events page.
Find out how you can use Mastercard SpendingPulse™ to make better informed business decisions or discover more insight from the Mastercard Economic Institute.
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