This session originally took place at the Dubai Excellence in Customer Engagement Summit on May 8, 2024.
Today, consumers around the world engage with brands through a variety of digital channels. Brands must identify strategic digital touchpoints for personalization and materialize those touchpoints into real business outcomes. In this session, Gala Blasco Marco shares how Alshaya Group has used Dynamic Yield to scale a personalized, optimized customer experience across over a hundred sites in seven unique markets and two languages.
This session covers:
- How a deeper understanding of the consumer, including behavioral data and affinity models, can enable more targeted shopping experiences
- The importance of adopting an experimentation mindset – test, learn, optimize and repeat – to reveal what customers truly want and how that evolves over time
- Best practices for scaling personalization, including the use of algorithms to automate winning strategies across the business
To learn more about upcoming Excellence in Customer Engagement Summits, please visit our events page.
Speaker:
Gala Blasco Marco Director of Digital Trading and CRO, Alshaya Group
