Improving customer engagement with a modern marketing technology stack

Is your marketing technology (martech) stack holding you back from making real-time, data-driven decisions? If so, you're not alone.

Eighty-six percent (86%) of executives from retail, restaurant and CPG brands surveyed by Retail Dive report having challenges with their martech stacks – including limited integrations and data challenges.

This report, backed by a survey of 155 brands, explores best practices for overcoming these challenges to build a modern martech stack that powers winning customer engagement strategies. Specifically, the report shares expert insights on how to:

• Achieve a 360-degree customer view by developing a synchronized technology stack and strategy for working with diverse data sources.
• Grow customer loyalty through purposeful, AI-powered recommendations and personalization.
• Drive more impactful engagement by delivering consistent omnichannel experiences, while considering customer channel preferences.
• Optimize marketing strategies by conducting ongoing business experiments powered by robust tools.

Download the Retail Dive-Mastercard research to learn more.