Keeping a pulse on consumer needs is key in today’s retail landscape
Against a backdrop of consumer empowerment, steady economic growth and rapid digital transformation, retailers are entering a new era with shoppers. Fostering loyal and lasting customer relationships is more critical than ever. Retailers that can stay in tune with consumer trends and deliver seamless, personalized shopping experiences will edge out the competition.
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MediaMarktSaturn, one of Europe’s largest electronics retailers, wanted to understand the incremental impact of a new initiative, which involved switching off TVs on display in 54 stores across Germany. The objective of the initiative was to save on energy costs and act more sustainably while maintaining sales performance in the TV category.
By using Test & Learn®, a business experimentation tool, MediaMarktSaturn was able to accurately evaluate the impact of switching off the TVs and identify optimization opportunities. Based on the analysis, MediaMarktSaturn decided to only switch off smaller TVs, driving a 1.3x ROI.
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