This session originally took place at the Dubai Excellence in Customer Engagement Summit on May 8, 2024.
The retail media landscape continues to see rapid growth, underpinned by the loss of cookies and rise of e-commerce. As more retailers enter the media world, identifying sustainable growth strategies will be key to staying ahead of the curve. Watch this session to hear from two leading brands, Mimeda and 84.51°, as they share their journeys of setting up retail media networks, and the valuable lessons learned along the way.
This session covers:
- The inner workings of retail media networks
- Best practices for building networks that drive traffic and boost revenue
- Where retail media networks are trending in 2024 and beyond
To learn more about upcoming Excellence in Customer Engagement Summits, please visit our events page.
Speakers:
Kina Demirel Managing director, Mimeda
Cara Pratt Senior vice president, Kroger precision marketing, 84.51°
Gary Thatcher CEO & Co-Founder, The Retail Summit
