The telecommunications industry is more critical than ever, bringing billions of people online and enabling a plethora of use cases from streaming to online education to telehealth. Additionally, competition is fierce, which has prompted telcos to diversify beyond their core business and find new monetization streams. Telcos recognize the need to react quickly to consumer needs and to innovate, yet less than 50% of decision-makers at telco organizations feel adequately prepared to tackle their key business priorities.
So what separates the telco companies that are set up for future success? In 2024, Mastercard commissioned Forrester Consulting to survey 278 telco decision-makers around the globe to find out.
The study highlights:
- Top 5 business priorities for telcos for the next 6-12 months
- Preparedness for delivering on top priorities
- Drivers of execution challenges
- Top opportunities for using data and technology to drive innovation
The study also highlights how priorities and innovation approaches vary across regional markets. Download the study now to learn more.
