Our solutions uncover growth opportunities, engage customers, predict churn, target investments and inform business strategy
With the Merchant Insights & Analytics suite of products, you can get a health check of the merchants in your area, enable your sales team by reaching high-value segments, and uncover insights about customer behavior.
Get inspired by the power of Merchant Insights & Analytics data
Leverage Mastercard's anonymized and aggregated merchant data to understand your portfolio and enrich data portals, create targeted business strategies, and manage cashflow on-the-go
Merchant data, trends and benchmarks at your fingertips
View multiple layers of merchant data (spend, demographic, segmentation etc.) to better understand your merchant portfolio or enrich merchant portals. Make decisions more confidently with custom insights tailored to improve your day-to-day operations.
Create targeted strategies
Need to identify the most opportunities for growth? View aggregated and anonymized merchant performance metrics at the postal code level and download a list of prospects to enable sales outreach. In 3 clicks, the salesperson can:
- select an industry sector
- pick an area of the map with the biggest headroom opportunity
- review the metrics, including share of wallet (market share), to see area and sector saturation
- generate a list of merchants, including contact information
Manage cash flow on the go
Cash flow is the top pain point for merchants. Help them manage it effectively with daily sales forecasts and relevant insights in an easy-to-use mobile application.
With Merchant Insights and Analytics, customers can:
- Understand market dynamics
- Identify growth opportunities
- Understand customer behavior
- Improve retention
- Reach high-value segments
- Get a health check of the merchants in their area
- Identify areas for investment
Get a holistic view of your market with robust, anonymized Mastercard data.
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